Nissui has been an official sponsor of the “All Blacks,” the national rugby team of New Zealand, through the New Zealand Rugby Union (NZRU) since 1988 and has co-sponsored the New Zealand Universities Rugby Foot Ball Council since 2003.
Nissui has a long, close relationship with New Zealand; we have operated a trawl fishery off the New Zealand coast and manufactured canned foods made from mutton produced in New Zealand. Moreover, Nissui has transferred advanced trawl fishery technologies through business affiliations with local companies and has established joint ventures throughout the years. Nissui’s continued co-sponsorship with rugby has served to deepen the friendship and goodwill that have grown from this collaboration and has contributed to the promotion of rugby as a sport.
Nissui will continue co-sponsoring the All Blacks and rugby, doing what we can to help the rugby spirit of “fairness” and “One for all, All for One” permeate into society.
“Nissui Tokyo 2009 Bledisloe Cup,” the legendary game between the New Zealand national team and the Australian national team held at the National Stadium in Tokyo.
Nissui has been developing the SPORTS EPA brand, which utilizes EPA (eicosapentaenoic acid) in the sports field, and has continued to support the Japan Masters Swimming Association. Swimming requires endurance and overcoming the lack of oxygen, which swimmers experience during swimming competitions, is a major issue. However, swimmers can expect to improve their exercise efficiency and reduce the level of fatigue by taking EPA. Nissui supports the swim meets sponsored by the Japan Masters Swimming Association and encourages all swimmers so that they can perform to the best of their abilities until the finish line.
The Japan Masters Swimming Association (in Japanese): http://www.masters-swim.or.jp/
![[Photo] Exhibition booth](/assets/img/site/127/127_179_img-01.jpg)
Exhibition booth
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On September 16, 2020, Nissui and Tomi City, Nagano Prefecture, entered into a comprehensive agreement of cooperation concerning food and sports. The purpose of this agreement is to help the development of food and promotion of sports in Tomi City, and contribute to the formation of a rich local community. Utilizing Nissui's expertise in food, including marine product-derived functional ingredients such as fast muscle protein and EPA, we are committed to contributing to the health of many people by collaborating with Tomi City to give out information and carry out awareness campaigns.
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Adjacent to GMO Athletes Park Yunomaru, a high-altitude training facility in Tomi City, we have established “Nissui Yunomaru Athletes Restaurant,” where we are giving dietary support to athletes as its naming rights partner. We utilize Nissui products from which athletes can ingest fast muscle protein and EPA and combine them with local food ingredients to offer tasty and physically healthy menu options designed with nutritional balance in mind. Going forward, in addition to supporting athletes, we are considering opening the Restaurant to the general public as well.
![[Photo] Nissui Yunomaru Athletes Restaurant](/assets/img/site/127/127_275_img-02.webp)
![[Photo] Nissui Yunomaru Athletes Curry](/assets/img/site/127/127_275_img-03.webp)
Hakata Marukita Suisan Co., Ltd., a Nissui Group company, has been engaged in activities to sponsor AVISPA FUKUOKA, a soccer team in Fukuoka Prefecture, since 2015. Following discussions with AVISPA FUKUOKA aimed at conducting activities that are more community-based, Hakata Marukita Suisan started supporting sports activities held by AVISPA FUKUOKA for children in the region in 2019. In 2023, one of these activities was the “U-10 Yume☆Kan Cup,” a soccer tournament for elementary school students up to the third grade from schools primarily located in Nishi-ku, Fukuoka City. Twelve teams participated in the tournament, and children from the top three teams were invited to Best Denki Stadium (the home of AVISPA FUKUOKA) for an awards ceremony.
![[Photo] Sponsorship Activities for AVISPA FUKUOKA](/assets/img/site/127/127_313_img-01.webp)
